Prime Insurance – Local, Independent, Trusted.

We are dedicated to providing our customers with the best service and competitive rates for their car, home, life, and business insurance needs in the Kansas City metro area. We proudly serve Missouri and Kansas residents, but especially focus on Liberty, Kansas City, the Northland, Gladstone, Kearney, Smithville, Parkville, Clay, Platte, and Jackson County. Additionally, agency President Ryan Gerstner is an endorsed local provider by Dave Ramsey.


We work with a wide range of quality, reliable insurance companies and can provide coverage options for any business or personal insurance need.

Dave Ramsey Endorsed Local Provider

Client Portal

Our staff has been working in the industry for many years. We offer guidance and help you make the right decisions for yourself, your family, or your business.

Our Insurance Companies

Insurance We Offer

Auto Insurance

We're experts in finding affordable and complete Kansas City and Liberty auto insurance. Request a quote and let us find the right coverage for you.

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Home Insurance

Kansas City and Liberty homeowner insurance rates can vary widely. We'll make sure you're properly covered at the lowest rate available.

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Business Insurance

Let us review your Missouri business insurance needs. It's vital for your business to have the proper coverage in case you ever need it.

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Life Insurance

Life changes, and your insurance policy should evolve with it. Contact us for the best selection of affordable Kansas City and Liberty life insurance choices.

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Latest Blog Articles

Device Insurance: Cover Your Personal Electronics With the Policy You Already Have

It seems everyone these days has a smartphone. Or a smart TV, a tablet, or an ebook reader. Or all of the above – and more. When you add it all up, you may find you have thousands and thousands of dollars tied up in...

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How to Deal With Road Rage

Have you ever noticed that, with roadway anger, it’s always the other guy’s fault? And, it very well could be. The thing is, you can’t control how other people drive. But, you can control how you respond to situations...

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